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4 Reasons You Need a Strong Business Gifting Strategy in 2020


As the corporate world adapts to the COVID-19 crisis, businesses face challenges unlike any we’ve seen. We’re moving forward now because we can; remote capabilities have come a long way in the last decade, and now the professional world is seeing the benefits of that technology play out in real-time. But for all the video chats, remote meetings, and virtual pitches, we miss badly the personal interactions that drive so much of what we all do.

So how do we pivot? How do we send the same messages we normally might with a handshake or a cup of coffee? At Gravy (, we’ve always believed corporate gifting to be a wonderful and critical strategic tool. With what we’re experiencing now, it’s taken on yet another layer of value. Here are 4 reasons Corporate Gifting matters now more than ever.

Keeping Connected

Perhaps the toughest part of our new  reality  is  the isolation. Being able to interface in-person with your customers, prospects, and colleagues has always been so important to the life cycle of a professional relationship. When these options are removed (or limited to the virtual world), how do we fill the empty space? A thoughtful, well-packaged gift can connect you to your audience in ways which may be different from their norm. It will start new conversations, and it will show your clients you cared to take the time to send them something  you felt they’d enjoy. The gesture of a gift creates opportunities and openings for communication that may not have materialized otherwise.

Something Tangible

In addition to strengthening interpersonal connections, a  gift  brings  something  tangible  to  a work world that has become exponentially less so. So much less of how we now operate exists outside the screens of our computers or devices. Providing your stakeholders with something they can put their hands on will be uniquely impactful – especially when kitted and packaged in a way that positively affects the recipient’s experience.

This is a time-tested concept and has always been a priority for us at Gravy. The look, feel, and experience of receiving a gift is just as important as the gift itself. It is this tangibility which sets gifting apart from so many other forms of outreach.

Standing Out

We have all seen the flood of e-mails from organizations we interface with in our professional and personal lives updating us on their plans for managing the current crisis. The transparency and communication are essential – but as the audience we’re saturated. Unless we have an active interest in a piece of e-mail communication, we might be inclined to ignore another weekly update from that store we love or that vendor we use from time to time. So how does your business cut through the noise? A meaningful gift is hard to ignore. A recipient is likely to stop what they’re doing and pay attention to a gift that comes across their desk (or in this case, perhaps their coffee table). When you stand out, you have your recipient’s attention, and you can easily move your goals forward from there.

Showing Gratitude

A little gratitude goes a very long way, especially in hard times. Using a gift to show your appreciation to your customers tells them how much you value your relationship. Practicing gratitude brings the complete picture of a business gifting strategy into an important perspective. You’re saying to your customers, “We could not succeed without you. Thank you.” Gratitude is uplifting, powerful, and genuine. Your relationships are what keep you moving through challenges. Strengthening those relationships through meaningful, tangible expressions of gratitude will pay dividends in hard times and good.

“A thoughtful, well-packaged gift can connect you to your audience in ways which may be different from their norm. It will start new conversations, and it will show your clients you cared to take the time to send them something you felt they’d enjoy.”

The value of gifting is not limited to the world outside your business. A gift can be just as powerful of a tool for your own team as it is for your clients. In challenging times, a gift and an expression of gratitude can easily raise employee morale and inspire confidence in your leadership. In any business environment these gestures make a difference.

As we all navigate our new working world, Gravy is here to help. Call or e-mail us today at 1.877.392.4097 or email to find out how we can work together to find a solution that’s right for your business.

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