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Choosing the Right Customer Loyalty Program Provider

Now that you have determined what you need in a customer loyalty program (and if you haven’t, we have a previous blog that can help – find it here) you will likely want to choose a provider to help you with the final design, implementation, and management of the program.  There are several things to consider, based on what you know about your audience, budget, and business objectives.  The perfect customer loyalty program provider should be able to answer your questions, meet your needs, and manage any hurdles that present themselves along the way from concept to implementation and beyond. ...

May 23, 2018

Choosing the Right Customer Loyalty Program

It’s a big decision, choosing the right customer loyalty program. On one hand, you want a program that works for you - that delivers the data you need about your core clientele and meets your business objectives.  On the other hand, it must retain the customers you have and attract the ones you want.  That’s a massive ask for any element of your business, let alone one that you likely have to hire out through an RFP to acquire. Below is a short list of things you and your team will want to consider before you start the process of looking for a customer loyalty program partner. What Ar...

May 16, 2018

Customer loyalty demands an extra push [Video]

While some may assume customer and dealership loyalty will naturally result from good business practices, it pays to place special attention on encouraging repeat customers and long-term retail stakeholder relationships.Hi, and welcome to the Xceleration blog Every company is unique, which means these loyalty plans should be customized to suit businesses' circumstances.Brands that sell their products through third-party dealerships will want to have programs that keep these sales outlets loyal, while companies that sell directly to customers need rewards that will appeal to these shoppers. ...

September 18, 2015

Benefits of customer loyalty programs [Video]

They say that the cost of acquiring a new client is far higher than retaining an existing one, while the financial rewards of long-standing patrons tend to be greater as well, so why not invest in brand loyalty?Hi there, and welcome to the Xceleration blog.  When companies get brand loyalty programs right, they can expect more consistent financial performance and increased opportunities to raise revenues. In today's highly transparent and digital landscape, happy customers tend to translate to more customers.  Use a program that can also capture marketing data and strengthen relationships w...

May 15, 2015

Do you incentivize loyalty campaigns? [Video]

TranscriptIf you put a wealth of effort into your brand and customer loyalty programs, the next big step to take might be incentivizing participation in the initiatives to broaden the company's horizons.Hi there, and welcome to the Xceleration blog.Attracting and converting prospects is no easy task in today's highly competitive, saturated market landscapes, and going above and beyond the call of duty to improve visibility is certainly important.With the right management frameworks in place, as well as intelligent approaches to program creation, companies can indeed incentivize their own lo...

March 23, 2015

The advantage of brand loyalty [Video]

Transcript Studies indicate that loyal customers are often far more profitable sources of revenue for businesses than new ones, so why not put a bit more investment into the retention of quality clientele?Hi there, and welcome to the Xceleration blog.We are not arguing that you should throw out your marketing strategy, but we do suggest you put just as much time and effort into achieving strong levels of loyalty as you do into trying to generate leads.Loyal customers will not only be a frequent driver of revenues, they can also get the word out about your brand, which then provides a new st...

March 16, 2015

8 unique goals for your employee reward and recog...

Employee reward and recognition programs don't just have to be centered on meeting sales or productivity quotas. While these objectives can be useful for increasing performance and turning higher profits, there are other workplace goals that can be equally conducive to positive outcomes. You can customize your reward and recognition program to focus on the values and challenges that are important to your company and your workforce.You could adapt one of the following ideas and create a reward program tailored to your unique situation and goals:Increase customer loyaltyImprove work...

May 5, 2014

More loyalty programs changing to points

The travel and entertainment industries are changing the way they reward their loyal customers. Many businesses, including hotels, casinos and airlines, are revamping the structure of their loyalty programs to make it easier for people to redeem their points for rewards. Most recently, Caesars Entertainment and Starwood Hotels & Resorts Worldwide began jointly promoting their customer loyalty programs to offer guests more choices when they redeem points. Customers will now be able to choose from awards that include lodging and events such as the Britney Spears concerts in Las Vegas. Bus...

February 13, 2014

Happy employees, happy customers, larger profits

Good relationships with consumers are essential for companies to thrive. A customer's experience is profoundly impacted by his or her initial contact with business representatives, often lower-level employees. As Adam Davidson wrote in the New York Times Magazine, one negative experience with store clerks can drive away shoppers, sometimes permanently. On the flip side, he noted, workers who feel motivated and valued are more likely to reach out positively to consumers, who in turn are more likely to make a purchase and return later.Customer experience isn't just important -&...

January 8, 2014

Improving customer service during the holidays

The holidays are a hectic time for most businesses, but they are also an ideal time to win customer loyalty and boost return sales. Organizations that are able to offer a memorable experience across multiple sales channels could see an increase in customer satisfaction and revenue as a result. Unfortunately, a recent study revealed that many customers experience a drop in the quality of service they receive during the holidays.A survey by CMSWire found that 50 percent of consumers believe that customer service gets worse during the final quarter of the year. This is likely due to the large ...

November 12, 2013

Improve the call center’s reputation with i...

Most consumers don't have a positive view of call centers. The long wait times and frustration in dealing with the wrong departments cause many people to dread calling a company's main customer service number. A new survey by CorvisaCloud revealed that one in six people would prefer to visit the dentist over talking to a customer service agent, Web Host Industry Review reported.These results are extremely troubling for businesses that depend on their contact centers to resolve problems and improve customer experiences. Fortunately, call center incentive programs can help comp...

November 4, 2013

Get employees ready for the holiday season with s...

Recent economic issues have discouraged optimism among customers. ABC News reported that sales have fallen among national auto companies due to a drop in consumer confidence, which has contributed to changing predictions regarding the upcoming holiday season.A survey by Deloitte found that respondents plan to spend more on gifts and decorations this winter than in years past. The average shopper will purchase an estimated $421 worth of merchandise this year, up from $386 last year, Multichannel Merchant reported. However, a study by J.P. Power and Associate indicated that these re...

October 28, 2013