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Customer loyalty demands an extra push [Video]

Loyalty among customers and retail stakeholders doesn't just happen. It's the result of specifically designed programs.

While some may assume customer and dealership loyalty will naturally result from good business practices, it pays to place special attention on encouraging repeat customers and long-term retail stakeholder relationships.

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Every company is unique, which means these loyalty plans should be customized to suit businesses’ circumstances.

Brands that sell their products through third-party dealerships will want to have programs that keep these sales outlets loyal, while companies that sell directly to customers need rewards that will appeal to these shoppers.

In the end, creating a great set of rewards is all about understanding the individuals who are set to receive them, and offering deals and items that these customers or dealers will love.

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