A travel incentives program with no strategy is like a car with no engine - it just won't work.
A travel incentives program with no strategy is like a car with no engine – it just won’t work.
So where do you begin? By setting a goal.
A majority of companies tend to gear their objectives toward sales. That’s not the only option, though.
The Incentive Travel Buyers Handbook recommends designing an ambitious but achievable goal based on a current problem. For example, you might want to enhance your business’ safety efforts, elevate employee morale, strengthen teamwork or improve customer service.
Whatever it is, make sure the objective is specific. Encouraging employees to “sell more” isn’t enough – instead, decide on a percentage increase, pick a particular product or service to focus on, and set a timeline for progress.
Now that there’s a purpose behind your travel incentives program, its time to devise one that allows top performers to personalize the trips of their dreams. Stay tuned for more tips on that.