Would you launch a marketing campaign without having the ability to test the efficacy of your efforts?
Would you launch a marketing campaign without having the ability to test the efficacy of your efforts? You'd almost certainly want to know whether print advertising, television commercials or online ads proved to be the more efficient investment. The same should apply to your performance management strategies, whether you use employee reward and recognition programs or sales incentive programs.
Even with affordable award offerings and convenient management options, you're making an investment in your workforce when you launch an engagement initiative. Not only should your efforts have a visible impact on performance and productivity, you should also have access to the information you need to hone and tweak your program until it's achieving maximum results. For example, you could alter your reward selection to be more appealing to your worker demographics or shape program goals around specific values that are lacking in the office.
To support these optimizations, your reward program technology should offer you analytical capabilities. By tracking performance metrics over time, you can see the progress of individual team members as well as your whole department or company. Just as marketing teams identify the most effective approaches through data-driven insights, you can streamline your program until it's a perfect fit for your company and employee community.