In addition to using sales incentive programs to drive revenue gains, managers may be able to accelerate productivity and draw customers by better engaging their workforce.
In addition to using sales incentive programs to drive revenue gains, managers may be able to accelerate productivity and draw customers by better engaging their workforce. According to MarketingProfs, "employee advocates," or workers who promote their company on social media networks can drastically increase sales and improve performance. The key to getting workers on board as good brand ambassadors is to engage them in their jobs and motivate them to strive for the organization's goals.
Referring to an infographic by SocialChorus, the source explained that 77 percent of customers are more likely to buy products from a trusted source. Information coming straight from their friends or from a company's employees is more likely to strike people as trustworthy and reliable than marketing campaigns directly from the brand itself. Therefore, advocacy put forth by workers can achieve higher conversion rates and ultimately impact the bottom line.
To encourage employees to promote their companies and products, managers can discuss ideas with them regarding social media. As a foundation, however, it's helpful to have workers that care about their organizations' success. Employee reward programs can give teammates a little personal incentive to drive sales through online advocacy, and recognition programs can also be used to acknowledge workers whose efforts made a noticeable difference.