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Data-driven employee engagement strategies make an impact

One of the advantages of reward program technology is that it allows supervisors to collect data about employee performance and engagement.

One of the advantages of reward program technology is that it allows supervisors to collect data about employee performance and engagement. By reporting on these trends, they can derive insights about their operations, from the efficacy of particular initiatives to weak spots on their team strategies. This information can help them enhance their engagement efforts, ultimately fueling better business results.

Kathie Miller, Neilsen's global learning senior vice president, explained how the company prioritized employee engagement and pursued their goals using a data-driven approach, transforming the company as a whole, Employee Benefits reported.

"Focusing on both 'high tech' and 'high touch', we applied technology in new ways to connect a global, mobile workforce while helping employees make connections between our business and the greater good," she explained.

The company was able to optimize its efforts by drawing on statistics, measurement and communication tactics, the source added.

With 70 percent of the American workforce disengaged, according to a recent Gallup report, many companies would benefit from a focus on employee engagement similar to Neilsen's. Motivated, inspired workers offer many advantages to their employers, from higher productivity to greater innovation and reduced turnover rates. Managers can use employee reward and recognition programs to drive these initiatives and report on their successes.

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