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More loyalty programs changing to points

The travel and entertainment industries are changing the way they reward their loyal customers.

The travel and entertainment industries are changing the way they reward their loyal customers.

Many businesses, including hotels, casinos and airlines, are revamping the structure of their loyalty programs to make it easier for people to redeem their points for rewards.

Most recently, Caesars Entertainment and Starwood Hotels & Resorts Worldwide began jointly promoting their customer loyalty programs to offer guests more choices when they redeem points. Customers will now be able to choose from awards that include lodging and events such as the Britney Spears concerts in Las Vegas.

Businesses that use a points-based loyalty rewards program can customize awards to suit their customers, as well as offer additional incentives for people to spend more on their products.  

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