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Tailor reward programs around specific objectives to inspire employees

Businesses with specific goals or projects can use tailored employee reward and recognition programs to get all of their workers on board.

Businesses with specific goals or projects can use tailored employee reward and recognition programs to get all of their workers on board. Sustainable Brands recently ran a story on Campbell Soup's strategy for achieving 100 percent employee involvement in its commitment to be a sustainable company. Whether organizations want to improve their green practices or demonstrate compliance with regulations, the soup maker's strategy reveals effective ways to engage employees in company initiatives.

What is Campbell's plan? Their emphasis on sustainability is beneficial for the environment, and it also improves the company's shareholder value, the source said. Therefore, rallying employees around a specific goal – sustainability – is one component of its larger business strategy. To encourage workers' participation, Campbell integrated the goal into its individual performance metrics, giving employees a personal incentive to care about the company's sustainable practices. Workers were also encouraged to participate in environmentally friendly activities outside of work, such as volunteering in Earth Day events.

Objectives that appeal to values 
Value-based objectives are powerful points for employee engagement because they connect work culture with principles that people care about on a personal level, Forbes magazine noted. In addition to inspiring employees to join in a worthy cause, Campbell's uses rewards to recognize top contributions.

"Our EPA [Extraordinary Performance Award] is our largest annual recognition event where teams from all over the world are recognized for major things that line up to our strategies," Dave Stangis, VP of public affairs and corporate responsibility told Sustainable Brands. "We have categories every year that focus on sustainability and community involvement."

Campbell's success in this venture demonstrates how reward programs can be used creatively to engage employees on specific measures. Focusing on a particular objective can turn it into a core component of company culture that employees are proud to uphold, which in turn can yield better business results in general.

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