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Taking the pulse – tips for employee engagement surveys

Studies have shown that engaged workforces outperform their less invested counterparts.

Studies have shown that engaged workforces outperform their less invested counterparts. Many businesses are improving employee engagement with better management strategies as well as reward and recognition programs. Whether a company already has an engagement strategy in place or wants to assess whether it needs to start one, it's important to monitor the degree to which employees feel motivated and involved on the job.

To check a workforce's pulse, managers can go right to the source and measure employee feedback. Not only does this provide valuable information to business leaders, it makes workers feel appreciated. Here are a few ways to create effective questionnaires or focus groups:

  1. Avoid yes-no questions. According to Melcrum, an Internal Communications company, supervisors can acquire more useful feedback by creating five-point scales or framing questions that require more elaborate answers. 
  2. Think about insights to develop questions. When it's difficult to come up with topics to address, it helps to think of potential headlines that could be written after the survey, Tonya Vinas suggested in Business2Business.
  3. Frame questions in plain English. Surveys lose their effectiveness if they're full of terms the average worker can't understand, Vinas noted.
  4. Consider top engagement themes. Melcrum revealed some of the best questions for employee surveys. Recurring themes included pride in the company, sources of inspiration, opportunities and autonomy, and validation.
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