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Employee satisfaction requires a culture of engagement, transparency

When it comes to employee engagement, there's still plenty of room for improvement.

In past years, companies have come a long way in creating positive, sustainable work environments in which employees can thrive. Employee reward programs, in-office perks and fluid staff-manager communications all contribute to fostering a positive culture within firms.

When it comes to employee engagement, however, there's still plenty of room for improvement. A recent study by Aon Hewitt found that 40 percent of workers at companies worldwide either remain passive or said they are actively disengaged at their jobs. What's more, firms simply can't afford not to address lack of employee engagement. The research discovered that higher levels of staff satisfaction and motivation are associated with increased revenue growth.

David Niu, CEO at employee research firm TINYpulse, recently spoke with Mashable about the nuances of staff satisfaction. He pointed out that high employee engagement is often necessary to attract more talent to companies' teams.

"Great people attract great people," Niu told the news source. "The quality of your team can play a big role in employee happiness."

Increasingly, managers may find they need to create a thriving staff in order to prevent prospective employees from going to other firms – and a positive culture on its own may not be sufficient for workers' happiness. In a column for Forbes, employee engagement expert Kevin Kruse discussed the importance of transparency and dialog.

"Communication is one of the top four drivers of engagement (growth, recognition and trust are the other three). But it's not just any communication; CEO broadcasts, company newsletters and routine staff meetings are information, not communication. What employees want is frequent, transparent two-way communication," Kruse wrote.

There are many ways in which managers and executives can go about improving transparency. Kruse noted the example of Conversion Rate Experts, a marketing consultancy firm. After finding a surprisingly low percentage of employees felt management was transparent, the company's CEO Ben Jesson held a question-and-answer session with his staff and made sure all employees' concerns were addressed.

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