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Personalization is key for effective health-based employee incentive programs

For employee health incentive programs to truly prove effective, they must be personalized.

Encouraging healthy employee behavior is not simply a moral issue for organizations – it is also a business issue. Healthy workers are more productive and more likely to stay with their current employers.

These connections are becoming better understood. As Human Capital Magazine reported, a recent study from Sun Life-Bennet found that 92 percent of participating employers realize that employee health has an impact on overall corporate performance. Consequently, a growing number of firms are instituting employee incentive programs to encourage healthy behaviors among their workers.

However, for these programs to truly prove effective, they must be personalized, as Employee Benefit News recently reported.

"A health and wellness program is successful in reaching employees resistant to change when it focuses on clinically based, biometric outcomes that reward individual health progress, instead of requiring the same metrics for all employees," Joseph O'Brien, president and CEO of Interactive Health, told the news source.

Overly broad health incentive programs may feature seemingly unattainable goals for certain employees, or the rewards in place may not motivate all participants. Focusing on personalization can create a more appealing, effective program that yields greater outcomes for employees and the company as a whole.

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