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Improve response rates for employee surveys

Employee surveys can be valuable management tools that provide insight into employees' mindsets. However, these results are only possible if everyone participates.

Employee surveys can be valuable management tools that provide insight into employees' mindsets. They can be used to improve engagement and retention strategies by addressing concerns and problems within companies. However, these results are only possible if everyone participates.

Forbes stated that most companies see a meager 30 percent to 40 percent response rate for employee surveys. Staff members may be pressed for time or feel they have nothing of value to say, which can cause them to avoid filling out the questionnaire. Fortunately, there are steps that managers can use to improve response rates.

Offer incentives for participation
Employee incentive programs can be extremely helpful in boosting participation in various corporate initiatives. There are several ways to use these management tools, including offering rewards for the teams or departments that have the most people complete the survey. This helps to show the value of the survey and encourages workers to take it seriously. In some organizations, it could also be worthwhile to offer small, personalized rewards for individuals who take the time to provide feedback.

Make it quick and easy
Time constraints are a common reason employees avoid answering surveys. Forms that are difficult to access or overly long will be ignored by those on deadline or currently overloaded with work. Simplifying the process can help businesses see an increase in response rates. Using social media or emailed responses could let workers complete the survey during their lunch break or after work.

Decision Wise noted that limiting open-ended questions can help keep the length of surveys to a minimum. More than two or three precisely worded questions will only add to the amount of time required to complete the task, adding to staff frustration with the process.

Keep the questions to a specific topic
Narrowing the focus of a survey can help companies understand their results better. Rather than a scattershot approach, business should choose a single topic to collect feedback on. This will help employees see the value of the survey and encourage them to answer the questions.

Show the results
The best way to improve response rates is to show the survey results. Organizations need to highlight what initiatives will be formed because of the study to provide real tangible proof that staff input matters. When people see the results, they know that company leadership is listening.

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