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Technology is improving rewards programs

Data management tools are becoming essential to incentive programs, helping executives determine the effectiveness of different management strategies.

Countless studies have shown that high levels of employee engagement improve company performance. The more motivated workers are, the better they perform at routine tasks and the more creative solutions they create for overcoming obstacles. Businesses regularly utilize team building exercises and employee incentive programs to engage staff members, so why do many individuals continue to be uninterested in their companies' success?

Forbes reported that up to 70 percent of workers are not engaged or are actively disengaged from their organizations, according to a poll by Gallup. Low engagement levels reduces revenue, customer satisfaction and other key elements to long-term success. In all, the Gallup poll estimated that $450 billion to $550 billion is lost due each year to low productivity levels.

The study showed that businesses need to improve company culture to actively engage more workers. However, this is easier said than done. Many organizations struggle to provide the right mix of management strategies to increase employee satisfaction. Fortunately, technology is helping to shift how leaders view reward and recognition programs.

Using data management to improve engagement
Resource Nation noted that data management tools are becoming essential to incentive programs, as they help executives determine the effectiveness of different management strategies. Most reward programs are evaluated by surveys or direct feedback from employees, but this may only provide partial insight into how workers feel about incentives. Furthermore, it can be hard to judge exactly where improvements can be made by relying solely on employee surveys. However, by tracking metrics like worker turnover, customer satisfaction and sales, businesses can immediately see when reward programs are having the desired effect.

The source stated that technology is helping firms customize incentive programs to fit their unique sales forces. The insights gained by monitoring activity make it easier to adjust rewards for different groups. By making the rewards more relevant and the goals challenging but attainable, managers can boost team performance. The increased relevance raises participation, which helps influence company culture. Workers are more likely to become engaged when management programs are more relevant to their daily activities.

In addition, data management tools let organizations determine the programs' effectiveness. Tracking sales or production levels lets businesses estimate their return on investment, which makes it easier to budget for success. For example, for every $1 spent on wellness initiatives, businesses should save $3 on healthcare costs. Monitoring performance and using data management methods can help firms see how well they compare to this standard.

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