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Can summer weaken worker motivation?

One thing some businesses fail to include when devising reward and incentives programs is seasonal change and how it can depress motivation.

Unfortunately for companies, engagement levels are unlikely to stay at a consistently high level throughout the year. Many factors, including structural changes and projects, can effect these elements. However, one thing some businesses fail to include when devising reward and incentives programs is seasonal change and how it can depress motivation.

For example, while summer may be a sunny and fun time in many climes, it can also spur distraction and sink motivation, as workers spend their days dreaming of the beach. However, there are a few key tips that firms can practice to keep employees engaged when all they really want is a trip to the lake.

First and foremost, the importance of communication cannot be downplayed. Let workers wonder about what's going on with the company or what is required of them on a specific project, and managers risk losing precious time, focus and vision, Caroline McGlaun, regional vice president of staffing firm Robert Half International, explained in the Houston Business Journal.

"Bring employees into the company conversations," McGlaun wrote. "Give your staff updates on the company's financial performance, long- and short-term goals and overall vision. More importantly, explain specifically what these things means for employees' careers. Communicate how their role fits into the bigger picture."

As part of this conversation, organization leaders should not fail to ask for input and advice. What do employees think could be improved upon? Do workers feel they could be making contributions elsewhere in the company? Staff members will feel that their opinions are valued, creating a deeper relationship between the business and them.

Fostering and maintaining engagement is increasingly important, especially as more employees are reporting a lack of motivation in their current positions. According to research from the Temkim Group, weak engagement affects 60 percent of firms. However, by implementing well-researched incentive strategies, businesses prevent this from happening to them.

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