Companies know well that employee engagement is hard to come by.
Companies know well that employee engagement is hard to come by. Recent studies have revealed the relative uniqueness of this element among today's workers, with new research from Gallup showing that it lessens even further among highly-educated individuals. Fortunately, there are a number of tried-and-true tactics, such as reward and recognition programs, that can promote a happier, more efficient workforce.
Look to the top
Businesses can take inspiration from those at the top of their respective fields that have been continually ranked as some of the best places to work. For example, sporting goods maker Recreational Equipment Inc. (REI) utilizes social media to get to know its employees, Forbes explained. The company uses online "company campfires" to spur discussion and debate, with nearly half of its 11,000 workers logging on at least once since it was introduced last year.
Others like to show individuals that their efforts and achievements are noticed and valued, no matter how small the accomplishment may seem. Delivery company DHL Express has created a "culture of thanking employees," the news source wrote. It uses small, spontaneous notes, awards and events to show workers how much they're appreciated.
Critical to making these strategies work is a fundamental understanding of individuals' needs and desires.
"Having the right engagement practices powered by understanding the drivers most meaningful to employees can work towards creating a more motivated and high-performing workforce," Forbes asserted. "Committing to an intentional culture that's open, transparent, and enables employees to thrive is important for retaining top performers."
The product of these efforts can help businesses not only create a happier workforce, but improve customer relations and help them move to the top of their relative industries.