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Assessing the qualitative success of employee rewards

Employee rewards initiatives should not be short-term solutions to customer service or sales problems.

So, a business has implemented an employee rewards and incentives program. It seems to be progressing smoothly, with customer service reports greatly improved and sales revenues increasing. However, while these outward indicators suggest the program to be a business success, they offer little insight to human resources and management about its effect on employee morale.

How do you measure a feeling?
Employee rewards initiatives should not be short-term solutions to customer service or sales problems. These programs should support workers over the long term, and as such, they need to be striking a chord with how individuals feel about their jobs. To assess their qualitative success, firms will want to look at a mix of metrics.

One of the easier measurements of employee morale is turnover rate, Business 2 Community explained. When morale is high, it's unlikely that workers will be rapidly transitioning in and out of the company. However, management will want to examine these numbers further, as they may not tell the full story. Issues with management or personal conflicts may have more to do with turnover than low morale.

Perhaps the easiest way to assess employee engagement with a rewards program is just to ask. Companies can do this through a variety of channels – in one-on-one meetings, anonymous surveys or even town hall-style forums. This will allow individuals to vent any frustrations with a program or laud those pieces they find extra-valuable, the news source wrote. Furthermore, it can help boost engagement in and of itself by letting workers know their opinions are being heard and, hopefully, addressed.

But collecting such feedback once a year or even twice a year is unlikely to suffice, according to the source. "The more often you ask, the more comprehensive your data will be," the news source asserted. "Through the use of ongoing employee feedback tools like 360 degree feedback and staff surveys, you can create an open, communicative environment where employees are free to share their thoughts on the business."

The results of these meetings will allow enterprises to retool their programs for greater employee motivation, which is an increasingly considered a critical factor to success. A recent report from NICE found that 82 percent of organizations have implemented performance-based contests to boost engagement, 1to1 Media wrote.

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