Companies have a number of different strategies they can use to motivate workers, but one technique quickly gaining popularity is gamification.
Companies have a number of different strategies they can use to motivate workers, but one technique quickly gaining popularity is gamification. These types of reward and recognition programs use social media technology to run game-like competitions for staff members. Employees are challenged to meet specific goals or learn new skills and are rewarded when they reach certain benchmarks.
The social atmosphere of the games promotes a positive, supportive environment that encourages change throughout a company, The Huffington Post reports. Gamification and other reward programs have gained popularity because of their ability to motivate younger workers. However, the principles apply to employees of all age groups. Employee behavior can be shaped through positive motivation, which helps boost engagement levels.
Employee incentive programs are useful tools for directing company culture. Recognizing workers who deliver outstanding performances or who have meet key benchmarks energizes staff members around specific values. The growth of social media has simplified reward platforms, giving companies the tools needed to quickly acknowledge when workers have achieved goals. Quick responses are essential to reinforcing the values that companies wish to promote, as these create a clear connection between the desired behavior and the reward.
Considerations for building an effective reward program
Creating a forum for reward programs gives employees a place to share encouragement, offer support and receive news about their progress. Websites and social media are also effective ways to promote incentive initiatives. Workers need to understand how a program works before they will be willing to participate. Giving information about how results will be measured and tracked while also sharing success stories could encourage additional participation, which can drive results.
In addition to considering how reward programs will be promoted, companies should also carefully consider the goals and objectives for the initiatives. Business 2 Community notes that the programs should be designed to promote actions that are closely aligned with company goals. For example, firms that want to boost customer loyalty should recognize workers who connect with potential clients through social media, creating an effective multichannel experience.
Once these objectives are accomplished, the type of rewards offered is essential to programs' continued success. Companies need to firmly understand their employees to select rewards that will energize and motivate them. While budget is always a consideration when designing recognition programs, the rewards should have significant value to the audience.
Carefully planned reward programs engage workers to drive performance. By including social media aspects, it is easier to incorporate game-like elements that bolster participation and create a supportive environment.