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Sales incentives help dealers move luxury cars

To maximize their profits, companies need the ability to capitalize on market trends, and in most industries, that means focusing on selling specific products.

To maximize their profits, companies need the ability to capitalize on market trends, and in most industries, that means focusing on selling specific products.

The New York Times reports that sales of luxury automobiles have increased significantly in the last few months. Since January 1, purchases of high-end vehicles and SUVs have jumped 11 percent, compared to an 8 percent increase in total car sales. Dealers seeking to take advantage of these trends can implement sales incentive programs designed to focus on moving luxury models.

"The luxury market is growing mostly at the low end," James Farley, head of global marketing for Ford, told the source. "And since the recession, we think people are looking for luxury in smaller sizes."

Spring is likely to be a good time for dealers, according to MSN Money. The source noted that sales have continued to improve from a strong February and dealers with properly motivated employees could easily exceed quarterly goals. Rewards provide a little extra incentive for workers to provide good service and keep customers coming back. Implementing sales incentive programs gives dealers the tools to improve productivity and staff performance.

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