Employee reward programs are an effective way to ensure that employees are motivated to join corporate giving programs.
A large number of corporations serve as sponsors for community events or help nonprofits with worthy goals. These programs help companies establish important ties to the community and build a favorable brand image. However, these days it is not enough to cut a check for a local fundraiser – businesses and their employees need to be more involved to see additional benefits.
Several corporations use worthy causes to promote corporate values. For example, firms that make medical equipment often encourage employees to participate in fundraisers for cancer research. Employee reward programs are an effective way to ensure that employees are motivated to join corporate giving programs. Providing a little extra incentive for workers who go out into the community and embody the brand's values helps create a culture in which charity work is expected.
In addition to being good for public relations, charity programs provide companies with a number of benefits. Staff members who regularly participate in corporate giving programs are more engaged and more energized by their work. The sense of value that these workers gain from their charity work helps motivate them to perform better on the job. A recent Forbes article also noted that giving back to local communities helps with the recruiting process, especially when firms participate in mentoring programs for young students.
Mentor programs and other charity work are often seen as an aspect of public relations or marketing, but if done correctly, these types of initiatives can help businesses create a strong corporate culture that can drive growth. Using reward and recognition programs allows managers to recognize people who have contributed to worthy causes. Showing support for employee interests helps motivate workers and makes them more engaged, which boosts productivity and reduces turnover.