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Build a stronger web presence with brand advocates

Engaging customers through social media networks or mobile platforms allows businesses to reach larger audiences and generate new leads.

Having a strong online presence is now an essential part of marketing. Engaging customers through social media networks or mobile platforms allows businesses to reach larger audiences and generate new leads. However, the volume of interactions online is quickly outpacing the growth of sales and marketing teams.

This can be a major problem for companies as it affects the quality of the customer experience. Fortunately, there are methods for improving online interactions without adding a lot of additional staff. The Guardian recommends creating brand advocates among customers and employees. These promoters help bring in new leads by endorsing companies to their networks.

Employee reward programs can encourage staff members to become online advocates. Rewarding workers for posting positive news about a company or retweeting a comment from a customer will generate more online interactions. Employees will begin to seek out new ways to promote the company's products or services by building the firm's web presence and connecting the organization to more people.

Companies do need to be careful when empowering staff members to speak on behalf of their organizations. One wrong word could create backlash among consumers. Corporate culture can be a powerful tool in guiding employees to the right decisions, Forbes reported. Reward programs help businesses establish a clear cultural identity by providing feedback on expected behavior. Recognizing workers who have made positive contributions to the company's success highlights important values that can guide future actions.

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