Every employee wants to have more fun at work, but they also realize the importance of processing reports, making sales calls and reducing product defects.
Every employee wants to have more fun at work, but they also realize the importance of processing reports, making sales calls and reducing product defects. Without these tasks, the company would be unable to properly function and would quickly go under.
The concept of gamification allows businesses to combine fun, game-like employee incentive programs to engage workers. Employee engagement is a key part of maintaining organizational success, as it could make employees more productive and more innovative than average workers. Companies with high levels of engaged employees are more likely to have higher customer satisfaction rates and brand loyalty.
"Customer engagement begins with employee engagement," Corinne Sklar, CMO of Bluewolf told CMSWire. "To drive greater real-time collaboration and knowledge sharing among our employees, we needed a comprehensive program that would appeal to our entire team – and extend organically into the corporate culture."
Winning points with gamification
Gamification is the concept of assigning points based on performance. The more accounts a salesperson closes, the more points he or she earns toward rewards. These platforms can be designed to meet any objective and customized for each department based on their job responsibilities. CMSWire states that these programs need to be simple in design. Making them overly complex will lead to low participation rates and will hurt engagement levels. Linking rewards to a single objective, such as reducing product defects, is often a good way to control the response of workers.
A common concept among many gamification programs is competition, according to Fast Company. Worker scores are posted in a public forum to increase engagement. Employees will work harder to achieve the top spot or meet specific benchmarks. The public forum allows employees to share encouragement that can lead to better success for the team. Social media and other technology has helped improve access to these forums. Workers can track their progress on mobile devices or from a home computer, while also sharing their latest success with co-workers.
The new technology also makes it easier for rewards to be selected. Companies can provide a range of options for employees to choose from on a separate website. This ensures that staff members are able to work toward something they want or need without having to dedicate a lot of IT resources to maintaining the program. If firms work with an incentive specialist like Xceleration, they can host the reward platform on their own servers to maintain secure access.