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Creativity, innovation help organizations compete

Building a creative environment takes time and commitment from all levels of the organization,' and incentive programs are a cost-effective way to encourage everyone to participate.

Postal service companies are facing increased competition and rising costs, but many organizations are able to expand operations through innovation. A study by Accenture found that most postal services achieved financial security by diversifying their offerings and creating new services for their customers.

The ability to provide creative solutions is often lacking in workforces and can create difficulties for businesses. Forbes states that the absence of innovation within a company often indicates that the firm is unable to capitalize on new market trends. The ability to reinvent products or services and leverage competitive advantages in new ways enables organizations to withstand changes in their industries that undo competition.

Employee incentive programs can be useful tools in building a creative culture. To maintain innovation in the long term, companies need to encourage workers to not only offer suggestions, but to develop new ideas into viable business solutions. This takes time and commitment from all levels of an organization, and incentive programs are a cost-effective way to encourage everyone to participate. Employees who have made significant contributions to a new project can be recognized publicly to show the importance of getting involved with new teams and programs. Promoting the value of creativity allows firms to generate a new culture that encourages innovation.

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