Recognizing workers that go out of their way to please customers sends a clear message to other staff members about how they can improve their own performance.
Companies can use a variety of strategies to stand out from the competition. A lower price or higher quality products provide differentiation that keeps customers interested in the brand, but building true customer loyalty requires a commitment to delivering strong service and support.
1to1 Media reports that collecting customer feedback is essential to creating a strong customer-oriented culture that can increase client acquisition and retention. The source notes that the quality of service provided is often the main factor that consumers use in their decision to stick with a particular brand.
“There will always be competition when it comes to product and price,” John Maraganis, CEO of Omega Management Group Corp., told the source. “But when those attributes aren’t conclusive to a customer or prospect, the deals will go to those organizations that can demonstrate that they are customer-driven, and committed to continuously exceeding customer expectations for service and support.”
Employee reward programs are a valuable part of creating the customer-first corporate culture needed to boost loyalty. Workers need to understand the company’s commitment to excellence and their role in the client’s experience. Reward programs enable firms to highlight clear examples of outstanding performance and show how everyone in the company must work together to create the right environment for success.
Recognizing workers that go out of their way to please customers sends a clear message to other staff members about how they can improve their own performance. The feedback from these initiatives should be public and immediate, which can be difficult for businesses that are also focused on other core business functions.
Fortunately, incentive program specialists like Xceleration can provide the support organizations need to properly administer their programs. By hosting the program’s site, Xceleration lets companies focus on the results and gives them the channel to provide immediate rewards that can inspire strong performance from all participants.