Without a sufficient number of staff members partaking in the initiative, businesses will not see the long-term improvement in engagement levels they need to drive company growth.
Businesses looking to increase performance often turn to employee engagement programs to boost the productivity of their staff members. Studies have shown that companies with higher levels of engaged workers generally outperform their competitors.
"Engaged workers care more, work harder and stay longer. If they're truly engaged they put in more of themselves into the work," Jack Wiley, executive director of Kenexa's High Performance Institute, told Personnel Today.
Increasing participation in engagement programs
Despite the advantages, many organizations struggle to generate high participation in their employee incentive programs designed to increase engagement. Without a sufficient number of staff members partaking in the initiative, businesses will not see the long-term improvement in engagement levels they need to drive company growth.
There are a number of factors that can contribute to a lack of participation by employees, but the most common is a lack of communication between the organization and workers. Businesses need to provide a clear objective for their staff members and outline the path for them to follow. Workers need to know how the program will affect them, how their performance will be measured and how it relates to the overall objective for the company.
Wiley told the source that "as drivers such as clarity of vision or mission become muddled, managers lose sight of the overall goal, or the organization loses its ability to match its values – then you'll see engagement decline."
Use technology to improve communication
To improve communication and create a well-defined goal for employees and departments, businesses may want to consider enhancing their communication strategies with a variety of interactive content. Corporate Wellness Magazine reports that digital platforms and social media tools have made it easier to create polls, quizzes and question and answer sessions that can clarify objectives and potential rewards as well as provide an open dialogue between all involved parties.
Video is another underutilized tool when it comes to communicating program objectives. Employees may enjoy watching a quick two-minute video outlining the initiative or recognizing the contributions of key personnel, more than reading about it in an email or newsletter. Companies that use video to share essential information may see an increase in participation and engagement.
While technology can help strengthen firms' abilities to share long-term objectives, they also need to provide the means to easily measure results and provide feedback. Reward and recognition programs can create opportunities for publicly recognizing excellent contributions from workers. This sends a clear message to all staff members about expectations.