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Incentive programs useful for more than boosting sales

Incentive programs can help businesses develop key social media marketing strategies, product designs or other essential aspects of continued success.

Employee reward programs can be effective in increasing worker morale and productivity. These initiatives are versatile, however, and can also help businesses develop key social media marketing strategies, product designs or other essential aspects of continued success.

The Washington Post reports that companies can see a strong boost in performance by applying incentive programs with a slight twist. The source notes that when startup founder Travis Katz needed to quickly grow his company's web presence he tapped into his employee's social media connections.

Katz runs Gogobot, a travel recommendation site that helps people plan their vacations as well as share their experiences with other parties. The firm's success depends on getting a lot of users interacting on the site and Katz used an employee reward program to encourage his workers to be part of the discussion.

"It's not just about having fun," Katz told the source. "We actually want everyone at the company to be traveling – using the product, building and experiencing it as the users would experience it." 

By thinking of alternative uses for incentive programs the company was able to build an extensive network of users quickly and meet its early sales goals.

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