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Creating company culture encourages customer loyalty

Incentive programs can create environments that stress continuous improvement, which can ensure a quality experience every time.

Customer loyalty can bolster companies' revenue streams and lead to strong growth if cultivated correctly. Unfortunately, many firms struggle to deliver the qualities that consumers say impact their experiences the most.

A brand loyalty survey by ClickFox found that product quality and customer service ranked highest among the reasons consumers stayed with a particular product or company. This places a lot of importance on call center incentives that encourage workers to properly handle customer issues. Despite knowing that customers value quality experiences, only 7 percent of firms have created truly customer-centric environments, according to the 2012 Temkin Experience Ratings.

Even those firms that do provide good service don't go far enough, according to Smart Company. Good service is the least that the customer expects, so it is important for organizations to focus on the entire experience to create a more engaged audience. The source notes that incentive programs can create environments that stress continuous improvement, which can ensure a quality experience every time.

By focusing on delivering good service at every interaction, companies may exceed the expectations of their clients. With the right call center incentives in place, company culture will provide the support and guidance needed to boost customer loyalty.

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