Strongly supported volunteer programs can help attract and retain socially-minded professionals.
There is a growing trend among corporations to increase staff involvement in local communities. Sponsored events and fundraisers have become part of branding efforts and have increased trust among consumers in addition to bolstering engagement among employees.
Volunteerism is an important part of the work-life balance for many employees, and companies recognize that it can energize staff and lift productivity. Forbes notes that strongly supported volunteer programs can help attract and retain socially-minded professionals. Businesses can encourage participation in these initiatives in a variety of ways, including employee recognition programs.
Recognizing staff members for organizing community clean-up days or raising funds for a local charity encourages them to find additional ways to contribute. Working with colleagues outside of the office can help teams build stronger connections and respect for each other. This may increase cooperation and productivity in the office and lead to higher levels of engagement among staff.
There are a lot of benefits to encouraging employees to give back to communities, which is why many organizations have created corporate programs to support their efforts. Taking the time to recognize exceptional community work can be just as important as acknowledging great professional performance.