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Incentivize learning among sales teams

Many businesses employ sales incentives that reward productivity and quantitative goals.

Many businesses employ sales incentives that reward productivity and quantitative goals. However, some firms are taking a different approach, which they hope will benefit employees' overall knowledge.

Firms depend on their sales teams' industry and product expertise to attract and retain clients. This requires staff members to be learning at all times. Not all employees are initially motivated to do so, which requires companies to take a creative approach.

In a recent article for Inc. magazine, Vanessa Nornberg explains that it is in business owners' best interests to incentivize continued learning among sales teams. For example, if employees want to learn more about a new product, tool or service, they're given the green light to take time to do research or attend a class.

At the end of the year, the efforts by these motivated workers can be recognized in a number of ways, including company awards or rewards such as extra vacation days, dinners or other perks.

Furthermore, firms shouldn't sweat learning costs, as the additional information learned and provided to clients will likely offset upfront expenses.

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