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Boosting employee engagement for a product launch

Engaged workers will become firms' best promoters as they interact with consumers.

Creating energy and excitement among employees prior to the launch of a new product or service could provide a boost to initial sales.

The enthusiasm that staff members have for their jobs and new products is likely to be picked up on by the consumer. 1to1 Media reports that engaged employees are more likely to deliver quality customer service, which can close additional sales and help avoid returns. This makes it important for companies to pay close attention to their employee recognition programs leading up to a product launch. Engaged workers will become firms' best promoters as they interact with consumers.

Product launches are also a great time to conduct sales training and rewards programs with the goal of increasing staff members' knowledge. As Marketing Week explains, new product lines require staff to know additional information to complete their jobs effectively. Customers are likely to have a wide range of questions about the new merchandise and will expect sales teams to supply the answers. Businesses that take the time to conduct the proper training and provide the right incentives will have a more knowledgeable and engaged staff, which will likely have a positive effect on their sales.

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