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Retain working moms with targeted incentives

The category of "worker" may make an office's staff seem like an undifferentiated force of business.

The category of "worker" may make an office's staff seem like an undifferentiated force of business. However, the reality is that each member is different and, thus, may require unique employee incentives.

One sub-group under the term "workers" is mothers. In a recent article by business expert Claire Morley-Jones for The Huffington Post, she argues that companies of all sizes need to do more to keep talented women in the workforce.

Promoting a healthier work-life balance is one way employers can hang on to their female staff members who also happen to be mothers. It not only improves well-being, but it can also result in more productive and engaged workers during office hours, Morley-Jones writes.

Additionally, a flexible working culture is crucial to aiding all parents, not just moms. It helps individuals work around other commitments, such as children's recitals and sports games, and prevents the growth of resentment.

Owners should take stock of their businesses to find out what fits best for them and their employees. Creating focus groups of staff members can also help to formulate meaningful policies.

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