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Boosting sales with dealer incentives

Cost effective sales initiatives can encourage employees to increase their efforts to generate new leads and complete sales.

Despite the lackluster economic growth, many consumers continue to buy cars. The New York Times reported that so far this year, U.S. auto sales increased 14.7 percent from the same period last year.

This makes it the perfect time for car companies to create dealer incentives to boost sales even further. These cost effective initiatives can encourage employees to increase their efforts to generate new leads and complete sales by generating renewed excitement about potential promotions. Outlining specific goals for staff can help them improve their skills while increasing the company's chances of meeting its quotas.

Dealer incentives can even be used to direct employees to push specific models. Hybrid and electric vehicles are helping to drive the market for new vehicles. High gas prices and concern for the environments are encouraging new owners to purchase these alternative fuel automobiles. General Motors and Nissan both reported their best sales month for their electric cars, Oil.com reported.

Sales incentive programs can be customized to take advantage of these trends. Focusing goals on the successful transactions of these vehicles could lead to a significant increase in their popularity, generating more sales for car companies.

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