Many of the strategies that businesses use to create actively engaged customers can be used to build loyal and productive staff.
Companies often work extremely hard to build customer loyalty, but they can't do this at the expense of their biggest promoters – their employees.
Many of the strategies that businesses use to create actively engaged customers can be used to build loyal and productive staff. MarketingWeek notes that consumer loyalty often depends on four elements – social recognition, personal relevance, intimacy and immediacy. These same principles can apply to creating effective employee rewards programs.
Public acknowledgement of hard work can help organizations build supportive and cooperative cultures that increase the sense of pride among employees. These feelings of empowerment can encourage workers to become more engaged and productive. Simple rewards can go a long way if they are relevant to employees' needs. Incentive programs that allow staff members to select their own rewards can be particularly useful in building positive emotions connected to the acknowledgement.
These initiatives are only effective if there are clear links between performances and rewards. This makes immediacy one of the more important factors in creating good recognition programs. Without clear connections, employees may feel disconnected from initiatives and the cultures they are trying to create. Having actively engaged workers will help build loyalty among staff members that can increase productivity and boost morale.