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Building consistency into a culture

The consistency will help workers see the link between performance and reward, helping them to become engaged by the company culture.

While making changes to a company culture, it can sometimes be difficult to remain consistent in promotion. Employee recognition programs can be valuable tools in soliciting change by creating consistent messages for staff.

Forbes recently reported that one successful technology retailer creates consistency within its customer service culture by promoting its brand in several different ways. The values for service and enrichment are continually reinforced by different means, ensuring that staff members are able to understand their objectives in creating quality experiences for customers in a way that coincides with their companies' visions.

This same strategy can be used to build cultures of engaged workers. Employee recognition programs can reinforce the qualities that companies want to promote, while remaining flexible enough to support other branding efforts. This will provide employees with the feedback they need to thrive while creating positive experiences for them.

The implementation of these initiatives can make it easy to provide consistent approaches to rewarding employees through incentives. The consistency will help workers see the link between performance and reward, helping them to become engaged by the company culture.

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