Our Management

Years of experience at work for you

Meet our management team. We’re a dedicated group of experienced individuals, passionately guiding Xceleration toward innovations that create rewarding outcomes for clients.

Ben Levenbaum

Ben Levenbaum

More than our CEO, Ben is our leader, encouraging coach, and guiding force.

And with more than 20 years in the industry, and countless satisfied clients to his credit, who better? A native New Yorker, Ben oversees our growth with an eye on the industry and a focus on “what‘s next” as we deliver reward programs across North America and around the world.

Marisa Haehnlein

As a natural born competitor, Marisa makes things happen.

She brings focus and dedication to work, leading a team where, she says, “Everyone wants to be accountable, no one wants to sit quietly, and everyone succeeds when we continually strive to provide a high-level of service.”

Marisa believes there’s nothing better than the challenge of finding the right combination of technology, awards, and account services for clients. For her, a “win” is when we are viewed as a partner not a vendor, leading to the most successful programs for our clients.

Chris Williams

Chris has more than 20 years of experience shaping strategic initiatives and building highly scalable technology platforms in both global corporations and start-up companies.

He has served on the board of several software companies, and is regarded for his ability to commercialize product concepts and launch business ventures. As the President and COO of Sureshot, Chris’ background in business operations and deep martech knowledge, enable him to shape the vision of the company, ensuring its continued growth. Committed to giving back to the community, Chris serves on the board of All-In to Fight Cancer, a local non-profit, and is an active angel investor, who helps a diverse portfolio of companies maximize their value and potential.

Rick Bell

Rick Bell is the Chief Financial Officer at Xceleration.

Rick has a proven track record building and operating leading-edge companies in the technology industry, gaining valuable experiences from both small & large and private & public entities. Rick manages all aspects of Xceleration’s strategic/financial planning, accounting operations and financial reporting to include various administrative functions.

Rick’s collaborative management style, coupled with an ability to balance financial and strategic responsibilities, creates an intense focus towards achieving improved financial results. Rick holds a BS degree from George Mason University in Fairfax, VA and an MBA from Mercer University in Atlanta, GA.

Jamie Bush

Jamie’s always up for a challenge. As vice president of technical development, he helped launch our biggest client program to-date- although he refuses to take the credit.

“The people who work here are all really passionate about what we do,” he says, “We’re all constantly striving to work at the highest level.” Outside the office, Jamie maintains that hectic pace, racing mountain bikes and BMX.

Anna Cork

“There are a few times in life and your career when who you are and what you have the opportunity to do every day collide in the most perfect way.”

Anna Cork, VP, Employee Experience, describes her role at Xceleration as the type of collision that creates momentum.
She brings nearly two decades of diverse HR experience spanning multiple industries. “I have the opportunity to do what I do best every day” she says.
Anna is a Myers-Briggs INTJ, DISC Objective Thinker, WPB5 N-E+O+A-C+, Standout Connector & Equalizer, PI Captain who leads with the CliftonStrengths of Strategic, Individualization, Learner, Analytical and Input.

George Harrington

A self-professed perfectionist, George, our vice president of technical operations, has a perspective that every client appreciates.

“This is an intricate and challenging industry,” he says, “It’s more than points, it’s an entire experience.”

When he’s not running operations, George is still on the run. As a long distance runner, he’s currently training for a 60K. (Yes, you read that right. He is training to run 37 miles.)

Sarah Levenbaum

Sarah says the best part her job is always when a client says, “We couldn’t do it without you.”

Since joining Xceleration in 2001, Sarah’s had a front row seat to the launch of dozens of clients, in multiple industries, with a wide array of goals. Taking an active role in truly listening to her clients, their employees, and their partners means Sarah is able to draw from an incredible depth of knowledge to help clients succeed.

As Vice President of Client Development & Strategy, Sarah is devoted to understanding and embracing cultural nuances around the world, learning the unique strengths and needs of each new business she works with.

Rachel Rosenbloom

“I work at Xceleration because I want to make a difference,” says Rachel, our Senior Vice President of Client Solutions.

Rachel oversees client relationships and program development — running them, growing them, and enhancing them. “I’m a relationship person,” she says, which is all the more fascinating when you know, as we do, that Rachel worked in reality television before landing here!  Rachel joined us in 2011, and though her role has changed over the years, she still works closely with many of her original clients to this day.

Dara Berman

Dara describes her role at Xceleration in four simple words, “I get things done.”

Dara’s the liaison between Xceleration developers and account managers to, well, get things done. “I want everything we deliver to clients to be as close to perfect as possible,” she says. At home, Dara’s equally passionate about parenting her two young children, and finding opportunities to relax at the beach!

Aymie Castner

Aymie oversees all aspects of catalog, merchandising and procurement operations for Xceleration.

She works closely with clients to deliver upon their reward strategy. Her team has cultivated strong relationships with an impressive number of vendors and manufacturers to ensure they can obtain the best collection of motivating rewards.

Uday Gadireddy

If you think, like we do, of Xceleration as a family- then RewardStation is Uday’s “child.”

Our senior director and lead architect, Uday has devoted years and years to making changes, developing enhancements, and adhering to requirements to achieve client goals.

When he’s not at the office (and sometimes, when he is), Uday’s a huge sports fan (NFL and cricket, in particular) and makes a mean chicken tikka masala. (Ask for the recipe!)

Tyler Love

Tyler Love joined Xceleration in 2016 as a Client Partner and was promoted to his current role as Vice President, Client Solutions in 2021.

Tyler is responsible for multiple operational departments, including Creative Design, Business Intelligence, Warehouse Operations, and Account Management.
Tyler is able to leverage his 7 years’ experience with the Target Corporation to effectively build and implement intricate programs for our largest clients. Tyler thrives when solving complex problems that require cross functional collaboration, both internally and externally, to achieve success.