The reloadable Preferences Card is the ultimate in tailoring award redemption to meet your participant demographics, strategic relationships, or business objectives. Preferences uses patented DirectSpendSM redemption selection technology, available only from American Express Incentive Services, to guide redemption at establishments you select based on industry category, location or strategic relationship (where American Express® Cards are already accepted). Create theme-based Cards, encourage your employees to purchase from your partners, eliminate your competition from the redemption options – with Preferences the choices are yours.

Card Benefits
- Reduce the time you spend answering questions by offering
reward earners the ability to conveniently check their
point balance online.
- Count on knowledgeable Customer Service 24 hours a
day, 7 days a week to provide reward earners timely information.
- Increase morale and employee performance by presenting
reward earners with the opportunity to be rewarded with
ongoing incentive or loyalty programs.
- Emboss your company name or campaign theme onto the Card
as a constant reminder.
- Card will be personalized with reward earner’s name
and may be co-branded with your logo or customized to
maximize promotional impact.
- Protect your investment and offer reward earners increased
security and peace of mind with the lost and stolen replacement policy.
- Feel at ease with the American Express name which conveys
reliability, stability and prestige.









