The predenominated Preferences Card is the perfect vehicle for buiding loyalty or creating on-the-spot recognition programs with a twist. This customized predenominated Card allows you to tailor redemption options by industry or merchant to meet your participant demograhics, strategic relationships, or business objectives. Use the predenominated Preferences Card and your creativity to develop unique programs that your participants are sure to remember.

Card Benefits
- Patented DirectSpendSM redemption selection technology, available only from American
Express Incentive Services, guides redemption at establishments
you select based on industry, merchant, spending category, location or strategic
relationship (where American Express® Cards are already
accepted).
- Available in U.S. denominations of 25, 50, 75 or 100
points (1 point = $1 in purchasing power) and Canadian
denominations of 50, 75 or 100 points (1 point = $1
CDN in purchasing power); non-standard denominations available.
- Reduce the time you spend answering questions by offering
reward earners the ability to conveniently check their
point balance online.
- Count on knowledgeable Customer Service 24 hours a day,
7 days a week to provide reward earners timely information.
- Increase morale and employee performance by presenting
reward earners with the opportunity to be rewarded with
ongoing incentive or loyalty programs.
- Emboss your company name or campaign theme onto the Card
as a constant reminder.
- Card may personalized with reward earner’s name
and may be co-branded with your logo or customized to
maximize promotional impact.
- Protect your investment and offer reward earners increased
security and peace of mind with the lost and stolen replacement policy.
- Feel at ease with the American Express name which conveys
reliability, stability and prestige.










